Market Research Services

Survey Panels - Survey Scripting

Conduct large or targeted quantitative research studies with audiences in the UK or internationally. Understand public opinion, measure consumer need or brand awareness. Our in house tools provide a streamlined process for survey design, data capture and reporting.

Depth interviews - Semi Qual - Groups & Vox Pops

Qualitative research offers depth of understanding, the ability to uncover and explore issues. Test messages, adverts and products. Develop concepts and campaigns. We use a range of online qualitative research tools and techniques.

Online Conjoint

Conjoint analysis is used to understand how people make choices between products or services, and what combination of features people like and are prepared to pay for. It is a powerful technique for product concept development or evaluation. SurveyGoo use Choice Based Conjoint.

Maximum Difference Scaling

Another technique used in online quantitative research to test market perceptions of product concepts is MaxDiff. The technique is suited to understanding the relative importance of attribute importance and conducted online.

Net Promoter Score

A technique originally developed by Bain & Company and Satmetrix, to provide a quick headline indicator of brand performance. NPS is widely used and suited to large scale surveys online.

Pricing Research Techniques

Pricing research for established and new products. We use a range of techniques including Gabor Granger, Max Diff and Conjoint.